Photographs matter most
Listings with bright, wide photographs of every room consistently outperform those without. Lead with your strongest image.
Write for the guest's question
Say how far you are from the things people travel for — the beach, the airport, the old town — in real walking or driving minutes.
Keep pricing current
Stale rates cause cancellations and bad reviews. Update seasonal pricing before the season, not during it.
Reply fast
Most guests book the first property that answers. Even a holding reply keeps the enquiry alive.
Be exact about what is included
Breakfast, parking, cleaning fees and deposits should be unambiguous before booking. Surprises drive refund requests.